Exploring Europe’s Retail Landscape
From the wide and diverse appeal of high-streets and shopping centres across Europe, each country and city has a distinct retail identity shaped by local culture, consumer preferences, and shifting economic trends. Our European edition of the 2025 Global Cities Retail Guide brings these nuances to life, offering on-the-ground insights, market overviews, and in-depth city reports in an accessible, interactive format.
Whether you’re a retailer wanting to understand the dynamic retail landscapes across Europe or an investor benchmarking potential assets, this guide equips you with the knowledge you need to make informed decisions. Backed by Cushman & Wakefield’s extensive advisory expertise – encompassing site selection, market analysis, and lease negotiations – you can leverage our global perspective and local know-how to make strategic decisions tailored to each unique retail environment.
European Retail Guide
Use our interactive tool to discover detailed insights on each European retail market. Simply select a country and then a city to reveal an in-depth overview, including prime rental rates, local consumer trends, and growth forecasts:
